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TMS News & Insights
Practical perspectives on marketing, production, and the systems that support them.
Moving Beyond Manual Tagging.
Semantic search is solving metadata tagging issues. In 2019, while preparing for the D23 Expo, we adopted a different approach to our ingest and tagging strategy to avoid creating a media storage black hole where footage would be nearly impossible to locate later. The D23 Expo lasts three days and we anticipated shooting between 8 and 10 terabytes of video footage. Beyond ingesting that mountain of data, we were tasked with producing a daily event recap and potentially one or
Case Study: 14 Oscars. Here's the Takeaway.
98th Academy Awards show - Production Office Context On March 15, 2026 ABC Television broadcast the 98th Academy Awards show. The Oscars is easily considered the premier awards show within the entertainment industry, and is broadcast around the world. The 2026 telecast was my 14th show and it goes without saying that this is as high-profile event as they come. Working on this show requires a strong plan, thoughtful communication, and a great deal of attention to detail. The C
Different Budgets, Same Result: What Makes an Event Experiential
Two completely different events, different budgets, different intentions, but similar outcomes. People lined up, participated, created a memory, and left with something to share.
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