TMS News & Insights

Practical perspectives on marketing, production, and the systems that support them.

What McKinsey's Agentic AI Playbook Means for Smaller Marketing Teams

Agentic AI Workflows The McKinsey article on agentic AI is fascinating because it shows how large marketing departments may begin rebuilding their workflows around AI. It gives the reader a good sense of what a well-designed AI-supported marketing operation could look like. But the larger lesson is just as important for small and mid-sized teams. AI integration only works when the process behind it is clear. The article also makes a good case that AI agents should not be seen

The Oscars telecast is more than a Hollywood event. It is a global spectacle that mirrors cultural values within the global entertainment industry.

Case Study: 14 Oscars. Here's the Takeaway.

98th Academy Awards show - Production Office Context On March 15, 2026 ABC Television broadcast the 98th Academy Awards show. The Oscars is easily considered the premier awards show within the entertainment industry, and is broadcast around the world. The 2026 telecast was my 14th show and it goes without saying that this is as high-profile event as they come. Working on this show requires a strong plan, thoughtful communication, and a great deal of attention to detail. The C

Case Study: Turning 40+ Years of Legacy Media Into a Searchable, Protected Asset Library

Some Kind of Funny Porto Rican, 2006 Documentary Context Spia Media is a Rhode Island based production company focused in the documentary field. Their body of work spans more than 40 years and contains thousands of assets. My relationship with Spia goes back more than 25 years and includes working as an online editor for the feature documentary film, Some Kind of Funny Porto Rican in 2006. In 2025, Spia reached out to me for support reviewing its full library and developing a