TMS News & Insights

Practical perspectives on marketing, production, and the systems that support them.

From Mobisodes to Micro-Dramas: Why Marketers Need to Think Episodically

Vertical Drama I have been thinking a lot about this Business Insider article covering the license agreement between Peacock and ReelShort. This acknowledgement of the growing audience share built around vertical dramas had me thinking about when I was cutting down season 6 episodes from the TV show 24 into mobisodes. 24, with its full-throttle pace, easily lent itself to being cut into 2-minute recaps. At the time, we were certain we were at the cusp of a sea change where us

What McKinsey's Agentic AI Playbook Means for Smaller Marketing Teams

Agentic AI Workflows The McKinsey article on agentic AI is fascinating because it shows how large marketing departments may begin rebuilding their workflows around AI. It gives the reader a good sense of what a well-designed AI-supported marketing operation could look like. But the larger lesson is just as important for small and mid-sized teams. AI integration only works when the process behind it is clear. The article also makes a good case that AI agents should not be seen

The Oscars telecast is more than a Hollywood event. It is a global spectacle that mirrors cultural values within the global entertainment industry.

Case Study: 14 Oscars. Here's the Takeaway.

98th Academy Awards show - Production Office Context On March 15, 2026 ABC Television broadcast the 98th Academy Awards show. The Oscars is easily considered the premier awards show within the entertainment industry, and is broadcast around the world. The 2026 telecast was my 14th show and it goes without saying that this is as high-profile event as they come. Working on this show requires a strong plan, thoughtful communication, and a great deal of attention to detail. The C

Interactive events take intentional planning.

Different Budgets, Same Result: What Makes an Event Experiential

Two completely different events, different budgets, different intentions, but similar outcomes. People lined up, participated, created a memory, and left with something to share.

Boost Your Brand with Telos Media Solutions Services

In today's fast-paced digital landscape, standing out is more crucial than ever. Brands are constantly vying for attention, and the right media solutions can make all the difference. Telos Media Solutions offers a range of services designed to elevate your brand and connect you with your audience in meaningful ways. This post will explore how you can leverage these services to boost your brand's visibility and engagement. Understanding Telos Media Solutions Services Introduci