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TMS News & Insights
Practical perspectives on marketing, production, and the systems that support them.
Moving Beyond Manual Tagging.
Semantic search is solving metadata tagging issues. In 2019, while preparing for the D23 Expo, we adopted a different approach to our ingest and tagging strategy to avoid creating a media storage black hole where footage would be nearly impossible to locate later. The D23 Expo lasts three days and we anticipated shooting between 8 and 10 terabytes of video footage. Beyond ingesting that mountain of data, we were tasked with producing a daily event recap and potentially one or
From Mobisodes to Micro-Dramas: Why Marketers Need to Think Episodically
Vertical Drama I have been thinking a lot about this Business Insider article covering the license agreement between Peacock and ReelShort. This acknowledgement of the growing audience share built around vertical dramas had me thinking about when I was cutting down season 6 episodes from the TV show 24 into mobisodes. 24, with its full-throttle pace, easily lent itself to being cut into 2-minute recaps. At the time, we were certain we were at the cusp of a sea change where us
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