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TMS News & Insights
Practical perspectives on marketing, production, and the systems that support them.
Moving Beyond Manual Tagging.
Semantic search is solving metadata tagging issues. In 2019, while preparing for the D23 Expo, we adopted a different approach to our ingest and tagging strategy to avoid creating a media storage black hole where footage would be nearly impossible to locate later. The D23 Expo lasts three days and we anticipated shooting between 8 and 10 terabytes of video footage. Beyond ingesting that mountain of data, we were tasked with producing a daily event recap and potentially one or
What McKinsey's Agentic AI Playbook Means for Smaller Marketing Teams
Agentic AI Workflows The McKinsey article on agentic AI is fascinating because it shows how large marketing departments may begin rebuilding their workflows around AI. It gives the reader a good sense of what a well-designed AI-supported marketing operation could look like. But the larger lesson is just as important for small and mid-sized teams. AI integration only works when the process behind it is clear. The article also makes a good case that AI agents should not be seen
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